Beware the shifting tense

Beware the shifting tense Beware the shifting tense Beware the shifting tense By Erin Many writers, students and professionals alike, struggle with the problem of tense shifting. Your writing will be easier to follow if youre sure to keep your tense consistent. A verbs tense lets the reader know when the action is taking place. Is it in the past (ran), present (run), or future (will run)? Since most of the problems occur in the past and present, well leave future tense out of the conversation for now. In academic writing, the general rule is to use present tense when citing published sources. For example, In her book The Artist’s way, author Julia Cameron writes that†¦. The signal phrase â€Å"author Julia Cameron writes† lets the reader know that information from an outside source is being used. Signal phrases should have present tense verbs. Most fiction and other narrative writing takes place in the past tense. A narrator is telling a story as it happened. Sometimes, though, a writer will accidentally slip into present tense without realizing it: I walked down to the edge of the water and dipped my toe in. Suddenly, out of nowhere, Jason grabs my arm and pushes me in the pool! In the second sentence, the author has slipped from past tense (walked/dipped) into present (grabs/pushes). Most of us do this in casual conversation all the time, so its important to be aware of it when were writing. Sometimes, a writer will choose to tell an entire story in the present tense for a sense of immediacy. In any case, its important to stick to the tense youve started with. Any necessary tense changes should have a clear purpose, and should be done smoothly. Otherwise, your reader will be unnecessarily distracted. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:How to Format a UK Business LetterHow to Play HQ Words: Cheats, Tips and TricksList of Prefixes and Suffixes and their Meanings

Understanding States Rights and the 10th Amendment

Understanding States' Rights and the 10th Amendment In American government, states’ rights are the rights and powers reserved by the state governments rather than the national government according to the U.S. Constitution. From the Constitutional Convention in 1787 to the Civil War in 1861 to the civil rights movement of the 1960s, to today’s marijuana legalization movement, the question of the rights of the states to govern themselves has been the focus of the American political landscape for well over two centuries. Key Takeaways: States' Rights States’ rights refer to the political rights and powers granted to the states of the United States by the U.S. Constitution.Under the doctrine of states’ rights, the federal government is not allowed to interfere with the powers of the states reserved or implied to them by the 10th Amendment to the U.S. Constitution.In issues such as slavery, civil rights, gun control, and marijuana legalization, conflicts between states’ rights and the powers of the federal government have been a part of civic debate for over two centuries. The doctrine of states’ rights holds that the federal government is barred from interfering with certain rights â€Å"reserved† to the individual states by the 10th Amendment to the U.S. Constitution. The 10th Amendment The debate over states’ rights started with the writing of the Constitution and Bill of Rights. During the Constitutional Convention, the Federalists, led by John Adams, argued for a powerful federal government, while the Anti-federalists, led by Patrick Henry, opposed the Constitution unless it contained a set of amendments specifically listing and ensuring certain rights of the people and the states. Fearing that the states would fail to ratify the Constitution without it, the Federalists agreed to include the Bill of Rights. In establishing American government’s power-sharing system of federalism, the Bill of Rights 10th Amendment holds that all rights and powers not specifically reserved to Congress by Article I, Section 8, of the Constitution or to be shared concurrently by the federal and state governments are reserved by either the states or by the people. In order to prevent the states from claiming too much power, the Constitution’s Supremacy Clause (Article VI, Clause 2) holds that all laws enacted by the state governments must comply with the Constitution, and that whenever a law enacted by a state conflicts with a federal law, the federal law must be applied. The Alien and Sedition Acts The issue of states’ rights versus the Supremacy Clause was first tested in 1798 when the Federalist-controlled Congress enacted the Alien and Sedition Acts. Anti-federalists Thomas Jefferson and James Madison believed the Acts’ restrictions on freedom of speech and freedom of the press violated the Constitution. Together, they secretly wrote the Kentucky and Virginia Resolutions supporting states’ rights and calling on the state legislatures to nullify federal laws they considered unconstitutional. Madison, however, would later come to fear that such unchecked applications of states’ rights could weaken the union, and argued that in ratifying the Constitution, the states had yielded their sovereignty rights to the federal government. The Issue of States’ Rights in the Civil War While slavery and its abolition are the most visible, the question of states’ rights was the underlying cause of the Civil War. Despite the overarching reach of the Supremacy Clause, proponents of states’ rights like Thomas Jefferson continued to believe the states should have the right to nullify federal acts within their boundaries. In 1828 and again in 1832, Congress enacted protective trade tariffs, which while helping the industrial northern states, hurt the agricultural southern states. Outraged by what it called the â€Å"Tariff of Abominations,† the South Carolina legislature, on November 24, 1832, enacted an Ordinance of Nullification declaring the federal tariffs of 1828 and 1832 â€Å"null, void, and no law, nor binding upon this State, its officers or citizens.† On December 10, 1832, President Andrew Jackson responded by issuing a â€Å"Proclamation to the People of South Carolina,† demanding that the state observe the Supremacy Clause and threatening to send federal troops to enforce the tariffs. After Congress passed a compromise bill reducing the tariffs in the southern states, the South Carolina legislature rescinded its Ordinance of Nullification on March 15, 1832. While it made President Jackson a hero to nationalists, the so-called Nullification Crisis of 1832 reinforced the growing feeling among Southerners that they would continue to be vulnerable to the Northern majority as long as their states remained a part of the union. Over the next three decades, the main battle over states’ rights shifted from economics to slavery. Did the southern states, whose largely agricultural economy depended on slave labor, have the right to maintain the slave trade in defiance of federal laws abolishing it? By 1860, that question, along with the election of anti-slavery President Abraham Lincoln, drove 11 southern states to secede from the union. Though secession was not intended to create an independent nation, Lincoln viewed it as an act of treason conducted in violation of both the Supremacy Clause and federal law.   Civil Rights Movement From the day in 1866, when the U.S. Congress passed America’s first civil rights law, public and legal opinions have been divided on whether the federal government overrides states’ rights in attempting to ban racial discrimination nationwide. Indeed, key provisions of the Fourteenth Amendment dealing with racial equality were largely ignored in the South until the 1950s. During the Civil Rights Movement of the 1950s and 1960s, southern politicians who supported the continuation of racial segregation and enforcement of state-level â€Å"Jim Crow† laws denounced anti-discrimination laws like the Civil Rights Act of 1964 as federal interference with states’ rights. Even after passage of the Civil Rights Act of 1964 and the Voting Rights Act of 1965, several southern states passed â€Å"Interposition Resolutions† contending that the states retained the right to nullify the federal laws. Current States Rights Issues As an inherent byproduct of federalism, questions of states’ rights will undoubtedly continue to be a part of American civic debate for years to come. Two highly visible examples of current states’ rights issues include marijuana legalization and gun control. Marijuana Legalization While at least 10 states have enacted laws allowing their residents to possess, grow, and sell marijuana for recreational and medical use, the possession, production, and sale of marijuana continues to be a violation of federal drug laws. Despite previously rolling back an Obama-era hands-off approach to prosecuting violations of federal marijuana laws in pot-legal states, former Attorney General Jeff Sessions clarified on March 8, 2018 that federal law enforcement officers would go after dealers and drug gangs, rather than casual users. Gun Control Both the federal and state governments have been enacting gun control laws for over 180 years. Due to an increase in incidents of gun violence and mass shootings, state gun control laws are now often more restrictive than federal laws. In these cases, gun rights advocates often argue that the states have actually exceeded their rights by ignoring both the Second Amendment and the Supremacy Clause of the Constitution. In the 2008 case of District of Columbia v. Heller, the U.S. Supreme Court ruled that a District of Columbia law completely banning its citizens from possessing handguns violated the Second Amendment. Two years later, the Supreme Court ruled that its Heller decision applied to all U.S. states and territories. Other current states’ rights issues include same-sex marriage, the death penalty, and assisted suicide. Sources and Further Reference Drake, Frederick D., and Lynn R. Nelson. 1999. States Rights and American Federalism: A Documentary History. Westport, Conn.: Greenwood Press. ISBN 978-0-313-30573-3.Mason, Alpheus Thomas. 1972. The States Rights Debate: Antifederalism and the Constitution. New York: Oxford Univ. Press. ISBN-13; 978-0195015539McDonald, Forrest. 2000. States Rights and the Union: Imperium in Imperio, 1776-1876. Lawrence: Univ. Press of Kansas.Interposition. Center for the Study of Federalism.

Discuss the 6 Paradigms of Personal Interaction Essay

Discuss the 6 Paradigms of Personal Interaction - Essay Example Life is a competition and thinks only about winning and losing. It is a mindset that thinks that there is never enough for everybody. â€Å"Think Win Win† on the other hand seeks to find a common solution that is beneficial to everybody. It is based on cooperation and collaboration rather than competition. It always believe that in any situation, there is a way where everybody could end up winning. The key in this leadership principle of â€Å"Think Win Win† is to identify the needs of everybody and address it. Not all needs are the same so there is a way to satisfy everybody’s needs. 1. Win/Win  Ã¢â‚¬â€œ is the ideal form of personal interaction. It is a mindset that seeks to find solution that is beneficial to all parties concern in its interaction. It avoids the zero sum mindset of competition but rather seeks to collaborate and to cooperate in its interaction so that such interaction is satisfying and beneficial to all parties concern. 2. Win/Lose  Ã¢â‚¬â€œ is the most common type of personal interaction where one seeks to dominate the other in order to win. This is the authoritarian approach of seeing interaction as a means to win and thus uses, power, position, credentials, money and other resources to leverage themselves and win over the other party. 3. Lose/Win  Ã¢â‚¬â€œ is a martyred way of interacting where individuals only seek to please the other person or if such individual is seeking approval from the other party. It just gives and expects nothing in return which is unhealthy in the long run because it could breed resentment and ill feelings. Those unaddressed needs will eventually mount until it would become resentment. It could also affect the self-esteem of the individual 4. Lose/Lose  Ã¢â‚¬â€œ is an unhealthy mindset in personal interaction which usually occurs between two hostile parties. This is the mindset of â€Å"getting even† that does not seek to have any satisfaction in a relationship. The example of

How to snowboard Essay Example | Topics and Well Written Essays - 500 words

How to snowboard - Essay Example Apart from this, the needed accessories include a pair of gloves, a helmet, goggles, wrist guards and a hat. Next is to get into the bindings so that a snowboarder comes at level with the snow. For this, he needs to place his front foot in the flat area of the snow. The straps should be closed for both the toe and the ankle. For step-in bindings, there is a need to step in and roll the foot in a circular position so that it is deemed as safe. Bouncing a few steps in this position would give a general feel as to how it looks. Next is to take the first few baby steps. These steps should have the front foot in the snowboard binding and the back foot out towards the outside. One should start by placing the shoulders and toes in direct linkage with the incline and the snowboard should go in a perpendicular fashion with this incline. After the baby steps, a snowboarder must sit down and strap his feet into the snowboard. Standing up after this and looking towards the snowboard helps at understanding the process faster. At this time, weight must be laid on the heels. Repetition of this step back and forth helps at understanding the snowboarding process. Skating is another step which helps to give an idea about the movement through the flat areas and the snowboarded must know how to skate beforehand. Next step is to think of him as getting out off a chair where he needs to go in an area of inclination and thus secure the front foot towards the binding. Thus the snowboard must be pointed downwards during this activity as it will put the weight on the front foot and glide automatically towards the flat area. After these steps, when the snowboarded starts getting comfortable with the whole process, he must practice until he reaches for the chairlift which will escort him towards the top. At this moment, he needs to observe how the other snowboarders are carrying out their snowboarding activities. After this, the snowboarder is required to slide

Personal Relationship Selling Essay Example for Free

Personal Relationship Selling Essay Successful firms are dismissing the hard-sell, short-term orientation of personal selling in favor of a customer-oriented, long-term selling model referred to as relationship selling. A lot of businesses can establish distinctive positions in the marketplace for themselves, their goods, as well as their services. This capability is a potent strength in marketing. Indeed, an effective marketing stratagem is also known for its excellent positioning strategy. However that in itself is does not guarantee customer following because it is not so much what the company says regarding one’s goods/services/organization as much as it is what the clients declare about them. It is not what businesses say to their customers but rather what they accomplish with their clients that build their position in the industry. Differentiation, from the standpoint of the customer, is not an idea which is goods or services-related in so far as it is connected to how the company carries out its business activities. In this day and age where information is a valuable resource, it is no longer practical to merely produce an image. The distinction among perception and actuality has improved over time. Further, in a society where consumers are offered with a lot of choices, they can be unpredictable. Griffin and Herres (2002) relate that this just only implies that contemporary marketing is a fierce clash for the loyalty of the customer. Contemporary marketing now stress a unique connection with the client and communications of the market place. A Concept Definition A key role of modern marketing is that of a management mindset implemented throughout an organization rather than confined to a particular department. This perspective considers marketing as a guiding management principle or mind attitude which places the customer first, and it is commonly described as a marketing orientation. It is a comparatively more extensive outlook of the function of marketing than has been visualized in the past and it direly affects an extensive array of functions within the organization. This concept grew progressively over the last twenty years that puts forward the fundamental theory that it is more cost-effective for the business to focus its attention on continuance and improvement of present relationships with customer as compared to continually looking to catch the attention of new customers. Relationship selling has progressed since that time to make possible the effort of a business to classify, preserve, and construct a network of individual customers and to constantly reinforce the network by way of interactive, personalized, and value-added connections over an extended period of time. A primary force behind any strategy of relationship selling is that acquiring new clients through snatching them away from a rival business is more often than not costlier as compared to holding on to current clients (Rogers, 2001). Personal relationship selling is a concept that gives weight and credence to building up lasting win-win relationships with potential clients and current ones. It is a marketing (communications) approach that is aimed at establishing profitable relationships with loyal customers. Relationship selling views every customer as a valuable asset of the company to be nurtured and grown. It is intended to convert potential individuals into loyal clients, nothing more than that. But marketing is not all about advertising or promotion; it is more about creating loyal clients. Personal relationship selling has its foundations on the relationship between consumer contentment, consumer allegiance and profitability for the business. Brassington and Pettitt (2003) noted that it has been known in marketing literature that it is more than four times more economical to maintain a present client as compared to acquiring new clients. Others even maintain that considerable augment in revenue will be highly possibly achieved through improving client retention rate by even only a few percent. Therefore, businesses of today should instead center their attention on maintaining their current clients, working towards making them supporters and partners rather than focusing their efforts on acquiring new clients. The essence of proper customer loyalty is not measured by just the client making repeat buys; it is instead grabbing a allocation from the wallet of the consumer (the proportion of a consumer’s expenditure in a goods/service category for a firm’s brand) as near to one hundred percent if that is feasible (Griffin and Herres, 2002). Personal relationship selling is relationship marketing. It means perseverance to work for nil defection. It means considering first the welfare of the present consumers prior to the attempt to catch the attention of new ones. In the same manner, a brand that is flourishing does nothing other than creating a relationship between the consumer and the brand that is out of the ordinary. A review of the related literature on the subject would reveal that a considerable number of academics, consulting firms, and corporate leaders are continuously attempting to develop various tools and techniques to measure the impact of employee contentment, loyalty and maintenance of consumer contentment, loyalty and preservation. In fact, some also try to develop and prove hypotheses that will assist them in gauging the impact of both these measures on their bottom line. For the reason of the repercussions for productivity and expansion, Schmitt (2003) argues that consumer maintenance is possibly one of the most influential strategies that businesses can utilize in their struggle to achieve a strategic advantage and continue to exist nowadays in an ever mounting competitive environment. It is very important that businesses comprehend fully the concerns and the methods behind consumer and worker retention and the function that relationship selling can take part in putting together plans and strategies. Relationship Selling Vs. Transactional Approach Relationship selling is viewed as a paradigm shift from the transactional approach to marketing with a new focus on developing and maintaining mutually beneficial relationships. Historically, the transactive paradigm came into being as a result of mass production, wholesaling and the utilization of middlemen who were removed from the organization. The drive towards developing relationship selling has been largely fuelled by the proliferation of high-quality competing products and services that are available to customers. Personal relationship selling is the opposite of transaction marketing in which the ambition to retain customers does not exist in the latter. Conventional transaction is temporary and focused only on making a sale and further only aspires for what is known as the one-shot deal. Transaction selling centers on the sales presentation, or ‘pitch’, designed to secure an immediate sale. Little regard is given to the customers true needs, particularly over the long run. By contrast, relationship selling focuses on developing and enhancing a mutually beneficial bond between buyer and seller. The focus has changed from ‘making a sale’ in the short run to ‘getting and keeping the right customers’ over the long term (Brassington and Pettitt, 2003). Whereas market exchanges are casual short-term discrete (transactional) episodic encounters primarily motivated by self-interest, relational exchanges develop when people wish to develop long-term exclusive and supportive relationships on the basis of mutual knowledge that simplifies their trading environment. Whereas traditional marketing, operating through market exchanges, manages the preparation and promotion of an offering in order to consummate an exchange, relationship or interactive marketing also works to maintain the relationship between product-based exchange episodes. Rather than pursue a market relationship to bring a product and a consumer/buyer together, relationship marketing attempts to establish and cultivate a marketing relationship that enables cooperative problem-solving. Elements of Relationship Selling The literature is replete with discussions of what key elements are entailed of relationship selling. Relationships are built over time, and time is one of the most important elements of relationship selling. Information isnt only available in greater profusion than ever before, technology has also allowed it to be delivered with unprecedented speed. This is entirely consistent with pressure on the customer, and the amplified pressure on companies supplying them, for speed in development and delivery. Companies will, increasingly, have to anticipate what time performance customers consider attractive, even acceptable. If time is an issue with only segments, or fragments, of customers, companies will have to determine if investing resources in faster development, delivery, or service is economically worthwhile. A perceived scarcity of time can also make customers want shorter interactions with businesses. Consumers value time and are less and less willing to accept or tolerate excess in this area. This can also make customers worry about the differences between what they want and what they actually get in their relationship with the business. Often, speed, or the lack of same, is a strong supplier attrition or defection lever: waiting lines and waiting time, and their impact on service encounters and customer loyalty management, have become an entire area of psychological and business study. If customers feel they are short of time, concise communications is an important relationship proposition. However, this may be culturally dependent. In some cultures, the importance of a decision can be made quickly. It is also possible that customers will want to spend more time on purchases that they perceive as having high involvement or to which they attach great importance. Overall, the time aspect of a relationship is a complex issue, since the time invested in relationship selling (the time spent in relationship-related activities) can be seen as a benefit or a non-monetary cost, depending on the attitude of the customer. Building trust and commitment are also crucial elements of relationship marketing as they are needed for the maintenance of the relationship, encouraging a long-term view as opposed to a short-term one, and also allow for certain risks to be taken because of the belief that other parties in the relationship will not take advantage of the situation. Having a long-term view and nurturing the relationship by providing and showing commitment allows for the development of deeper levels of relationships (Sobel, 2003). The commitment and trust elements are conceptualized as existing when there is reliability, confidence and integrity. This requires delivering on promises (what was stated in the packaging or advertisements, for instance) and building financial, social and structural bonds between the business organization and its customers. Choice is largely driven by a customers relationships with a product or service, and with the companies that offer them. Its about experience, and levels of trust and commitment, through contact with suppliers. Because, in most industries, choices are so readily available, customers are increasingly less hesitant to change suppliers. When replacement is perceived as more positive than negative, theyll move on. Industries such as banking and managed care have seen this occur (Bradley, 2003). The relationship itself becomes the focus of marketing efforts rather than the product. In addition to the marketing mix variables, customer care/customer service initiatives and interactive marketing are central to relationship selling. Credibility is the key to the whole market-positioning process. With so many new products and new technologies on the market, customers are intimidated by the decision-making process. Many customers dont even understand the technologies used in new products. Technology-based products are links in a chain: they are attractive because they are linked to the future. But when people are buying a piece of the future, they need to be reassured that their money goes somewhere that is worth their money. They want to buy from a supplier with credibility. Benefits of Relationship Selling To the extent that relationship selling contributes to goods differentiation and generates obstacles to switching to another brand, it can make available a competitive advantage for the producer or the vendor. Building a long-term relationship with buyers provides more opportunities for the seller to sell new and additional solutions. The vendor in lasting relationships may realize profitability rates that are higher though a reduction of discretionary expense such as selling, general, and administrative costs. Besides financial rewards, the relationship may make available to the vendor admission to new markets and increased competence to enhance innovation (Sobel, 2003). Buyers benefit from being able to tie together the skill and the strength of the vendor to their benefit. Specific advantages to buyers include enhanced quality and process presentation, unremitting cost diminutions, enhanced support relationships, and contract predictability. The benefits of long-term relationships with customers are obvious. As mentioned earlier, it costs more than four times more economical to maintain a present client as compared to acquiring a new one. Repeat business is a hallmark of relationship selling. Another outgrowth of happy customers is referrals. A company can have as much customers as it wants, but it has the responsibility of taking care of tem individually. Most new customers are referred by old customers who are content with the company’s goods or services. Referral sales are a leading indicator of a company’s emotional bank account with customers. Honeycutt, Ford and Simintiras (2003) assert that a small decrease in customer defection leads to a large increase in sales and profits Defected customers can cause other customers to leave, while loyal customers are more profitable and require less handholding. Disappointed customers cause negative word of mouth, while loyal customers are company and brand advocates. Relationships also increase the value of the customer. All of these are reasons to believe that relationship marketing is more effective than transaction marketing. The concept of lifetime customer value is used to describe the estimation of how much a customer contributes to the companys profit over the years he or she buys from the company. The ultimate purpose of relationship marketing should be to maximize this lifetime value for every customer. Process of Managing Relationship Selling The relationship selling management process is the process that captures orders for delivered goods and services and that facilitates strong customer loyalty (Griffin and Herres, 2002). Identifying primary consumers or consumer groups that the business aims at as significant to its company mission is an important step that has to be carried out. Agreements with regards to goods and/or services spelling out the intensity of presentation are instituted together with these primary consumer groups. Performance measurements are carried out to examine the service levels given to consumers in addition to consumer profitability. For a company to be committed to relationship selling, it must become everyones responsibility. Customer loyalty is in job descriptions, training programs, reward and recognition, and action. Relationship selling begins with the contact with a customer and culminates with the receipt of an order. If the relationship selling management is effective, it will result in an ongoing series of orders from customers who are delighted to do business with the company. Bradley (2003) relates that the activities involved in managing relationship selling include sales force management, customer data management, cal center management, on-line product catalogs, product configuration, order/proposal configuration and order management. Relationship selling also includes the flow of work, material and information. The flow of information begins with customer contact. The information that must be managed includes order status, production status, process planning, maintenance information and schedules. Firms need to have a clear-cut, well-defined approach to managing their relationship selling. Typically, the process entails selecting the portfolio of customers to serve, developing a corresponding portfolio of relationship selling strategies, monitoring the health of customer relationships over time and linking relationship selling management efforts to economic reward – that is, customer profitability. How well a firm manages the relationship selling activity will determine the degree to which it is able to quantify the costs and benefits associated with relationship selling, which, in turn, will influence its decision about which customers to continue to serve. Rogers (2001) also shares that other key strategy elements in relationship selling include those of personalizing the relationships to each and every sole consumer, supplementing primary services with added advantages, services with respect to pricing in order to persuade customers to be loyal, and treating employees well in order that that they carry out their duties better for the customers as well. Future Directions The growing adoption of a relationship selling system is evidence that businesses are to a greater extent attempting to place the consumers interest at the heart of their trade as part of their overall business strategy. For many organizations, a focus on customer relationship strategies may be premature until sales management practices are properly aligned with the intended strategic orientation (Brassington and Pettitt, 2003). Reliance on sales quotas that focus performance on short-term behaviors may be in direct conflict with long-term relationship objectives. Strategic realignment of the selling effort toward long-term customer relationships calls for a reexamination of common sales management tools such as sales quotas, compensation methods, and evaluation methods and measures to assure they are consistent with relational selling objectives of the firm. But there is little doubt that the manner in which salespeople establish and maintain relationships is a sophisticated part of their job. The salesperson who is honest, accountable, and cares about the customer’s business adds value to the relationship. Salespeople should recognize that the quality of the partnership they create is at least as important as the product they sell, and to this end, they must adapt to the buying needs of customers whenever possible. While sales and marketing functions constantly adapt to modernization, old techniques are not always abandoned (Honeycutt, Ford and Simintiras, 2003). Selling has thrived because it has diversified along with the markets it serves. As technology has created a vast array of products and options, global markets, and niche markets, it has also fragmented and expanded the salespersons role. To continue to exist in lively market places, businesses obviously have to to set up strategies that can endure the unstable changes in the environment of the market. They have to erect well-built fundamentals that won’t be propelled away in the rage of the storm that is competitiveness. And they simply cannot carry that out through centering their attention on promotions and advertising alone. To a certain extent, they have to have a firm grasp of the market structure that they are targeting. After that they should improve and maintain good relationships with key stakeholders in the market that are directly affected by their actions. Said relationships are more vital than inexpensive tag prices, flamboyant advertising, or even superior technology. Customers and others influence changes in products and services through their participation in the relationship selling process. Transformations in the market environment can rapidly and surprisingly adjust the prices and technologies, save for well-built relationships that can stand the tests of time. These developments should challenge the marketing communications manager because it includes knowledge management, marketing automation, customer care, call centers, and sales force automation. This is obviously much more than promotional advertising design.

Essay --

On a very warm, muddy day in the forest of Nowhere, Rachel Springfoot bounded through the trees on her quick feet. She ran as fast as she could on top of the thick layer of moss that covered the forest floor. She sprinted past her favorite climbing tree, her many braids, large and small, streaming out behind her. She smelled the wet dirt and leaves of the forest. She stopped, out of breath, at the tallest tree of her quarter. She started to climb. Watching her climb was quite interesting because she just jumped and never stayed in one spot very long. She just bounced on different branches, often doing flips and tricks along the way. After only a minute or two she came to the top of the tree. The sun was just setting and there was a beautiful pink sky that made everything look orange. Far off on the horizon she saw five great big rock monsters waking from their slumber. She stared in awe at the giant creatures standing up and lumbering off in the opposite direction, toward the Icy Mountains. Rachel could barely see the tips of the black and white glaciers against the burning sun. It had only lasted for a moment, but she had seen what had been foretold. You see, everything in the forest of Nowhere revolves around prophecies. There is a prophecy for everything, including the lives of each youngling. The whole forest had a story and this is how it goes: Long ago there was a war between the Winters and the Summers and the Autumns and the Springs. they had been fighting for years, so far back that no one knows why. But there was a princess, daughter of the Spring King, who knew that something was not right. She was an Enchantress who knew the ways of spells and she sensed that there was magic involved so she explored. Soon after, ... ...llapsed down on the snow. It had been a week since Rachel had killed the giant and she was feeling much better. She had woken up on a very white bed in her tree house medical room with her mother tree’s face, a doctor and the boy of Spring. She had been rather shocked to hear the story but this is how it went. The voice she had heard was Mother Tree’s and she had still been asleep when she started to glow and the rock giant had been overpowered by her light and he fell and died. Only minutes after, the doctor and the boy of Spring, Ray, had come to bring her home. She had a couple of bad bruises but that was it. Now mother tree’s spirit came over to her bed side. â€Å"Rachel,† she said softly †you control the forest, you are the life of not only your quarter but the whole forest.† â€Å"What?† Rachel asked. mother replied â€Å"The Forest of Nowhere is depending on you†

Project Background †Sales and Inventory System Essay

Nowadays, people are depending in fast-phased technologies. It makes their jobs easier and give them time to other things. Having automated systems evolve improvements in speed of time that they spend in their everyday jobs. In the industry of having a business, some of them were using these systems especially in their sales and inventories. Others still cannot follow the prevailing trend of having these systems. It is hard for them to facilitate their sales and inventory and it lead them to find time to record and manage it. In the Philippines, you can see many establishments that offer products and services to the public at anytime. Most of them are Hardware Supply Shops and Auto Supply Shops. In this study, the researchers chose an Auto Supply Shop as their client for the proposed system. For the researchers, they easily found out some of the problems that the proposed system is the best solution. Without any hesitation, the said client agreed with the plan and they are willing to participate in every task that the researchers will conduct. Uno Auto Supply is a company that was established in 2000 and owned by Mr. Larry Lazo. The company is located at 253 Mayon Street, Quezon City. The company offers different auto parts and accessories and other car services. It started with a capital of Five Hundred Thousand Pesos (P 500,000.00) and got it back within a year. The company also has its own warehouse wherein the product stocks are placed and it was located near the establishment itself. Like any other establishments, Uno Auto Supply also encounters many problems concerning their way of recording and tracking their sales and inventory. The records of their products were just written on a columnar notebook that there are some times may be misplaced or accidentally thrown away by the authorized personnel who is in-charge of their sales records. Another concern of the business is having some miscalculations regarding on the number or quantity of products that was sold or left in the establishment. To conclude the situation, the owner may lead to have inconsistencies regarding on the records of their products.